Omni-channel marketing

Back in the 70s (yes I do remember that far back) I use to shop in a car accessories store where the owner Phil was so aware of my likes and dislikes as he made it his job to know me. He would call “Peter just received this new audio ...


Cheap cake won’t work for the wedding!

We must all acknowledge that the cost of doing business in this great land is high, but so is the quality of life we gain from this. Margins must rise if we are to survive but how will consumers react, what will they get in return, I believe the answer ...


Close That Sale!

The art of being a sales person is slowly being lost in retail and why not, we have the perfect excuse “They bought it Online”. However, when we break it down this is just not true less than 6% of total sales are online and of those only 1.3% of ...


Develop your brand chart

Your brand should also be a cultural guide to your business (the art of being insert name), if applied the correct way, it ensures a consistent approach through evolution or change, it ensures these occur in a way that aligns to your companies consumer promise, goals and objectives. This then ...


Brand or Culture?

In challenging times it is now more than ever that we need to ensure our brand forms the glue required to retain and grow business. In one sense, perhaps the most important sense, a brand is a promise. However, for many they perceive a brand as just a clever marketing ploy, ...